Program

Brandalism

Brandalism

Brandalism

Brandalism is a revolt against the corporate control of culture and space.

They are an international collective of artists that challenge corporate power, greed and corruption around the world. Intervening into ad spaces that usually celebrate consumption, Brandalism use ‘subvertising’ as a lens through which we can view the intersectional social & environmental justice issues that capitalism creates.

Their interventions, exhibitions and workshops aim to agitate, educate and facilitate those who want to challenge corporate power.

WEB | http://brandalism.ch/

WORKSHOP Subvertising Strategies

The aim of subvertisers is to resist the everyday manipulation our consciousness is subjected to by the advertising industry, through an intervention in our visual environment. By altering, obscuring, and substituting ads, these artists hope to give us back the freedom to think and desire autonomously, thereby improving our social awareness and political participation.

 Brandalism is one of the most prolific groups in the field. They began in July 2012 in England with a small team in a van. Over subsequent interventions, this collective of artists has spread across ten UK cities and in 2015 to Paris for the UN climate talks. In 2016/17 they established an international network that has spread across 16 countries to date, including various EU states, the US and within the global south. Their work has been featured on countless magazines and newspapers around the world.

 At Boom you have the chance to join them in a journey into their practice, insights, and strategies. Their workshops aim to agitate, educate and facilitate those who want to challenge corporate power. Let them hear your ideas and share with you their expertise, from hacking a bus stop to the creative process behind the subversion of ads.

 

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