Our ticket strategy explained.
Question everything. This is one of the fundamental components of the Boom ethos and why it continues to be an independent event free from sponsorship and commercial advertising. We’ve created our own micro-economy to weather the storm of an unpredictable climate. No financial sharks, no government loans, no commercial bail-outs: we want to remain free from that world and so far, our strategy has worked.
So how do we do it? It’s a good question, and in recent times, one we’ve encountered on numerous occasions. So in a world of fractured communication, disinformation and distrust — here we explain the detail and ethical considerations that drive our ticket pricing ideas.
Boom is organised by a tax-paying events company settled in a remote region deep in the rural heart of Portugal, southern Europe.
It is financed by tickets, bars, accommodation services, and rental of space to shops, restaurants and cafes. These are the funds that allow us to make a considerable investment into the production of the event, to pay off the loan we took to purchase the Boomland, and which help manifest other ethical projects that we run parallel to Boom. Just as an example, in 2016 your support via tickets helped Boom to employ 1882 people, invite 895 artists and contribute with a percentage of the revenues to local NGOs.
STRATEGY BEHIND TICKETS
The ticket strategy has been designed to allow the festival to continually evolve. As such, the costs of production and maintenance of Boomland are covered.
Secondly: countries with stronger economies with higher resources are allocated regular price tickets. This enables more fragile countries to be given discounted ‘friendly price’ tickets, which we are sure Boomers from countries with better economy resonate with the concept.
And thirdly, a strategy which reflects the economic realities of different countries will also allow up to 500 people from a ‘guest country’ to join us at Boom for free.
On a separate note, growth is not an indicator of success for us. Lessons from the past have been learnt — and so we continue in this vein. It means tickets for our 2018 edition will again be limited. This will allow us to provide an infrastructure that can cater for every single person with a safe and comfortable environment.
With such a strategy, we are able to cooperate with everyone while maintaining a safe arms-length distance and remaining independent and free from commercial sponsorship.
Boring but still good to know — the stipulated price of every ticket is always subject to tax. In Portugal, 13 percent of every ticket price is paid to the Portuguese state.
Depending on the item, we can pay anything between 13 and 23 percent of revenues made at bars and restaurants, and a further 6 percent of revenues made by the Boom Bus operation.
Should the company make a profit (which is not always the case) — the state will receive 21 percent plus a further one percent of total income.
Boom also pays a monthly 23.75 percent wage tax for every long-term employee and 5 percent tax for freelancers.
This concludes the basis on which we calculate the price of tickets for Boom 2018 - and a basis on which we will continue to work.
While ethical considerations of the global economy determine the decisions we make, we also need to take account of festival production costs.
Artists, technologies and suppliers are just some components of a fully fledged production facility as Boom. Rising costs have had to be accounted for when we work out how to price the tickets.
If for example, we take into account a daily estimate of the 2018 ticket price, the average price per day for First Phase ticket holders is €17 and Second Phase at an average of €22 per Boom-day.
NOTE: ONLINE & AMBASSADORS Ticket sales are subject to an extra fee for ticketing service charges.
We strongly advise you not to ever buy a ticket from auction websites including Ticketswap, eBay, Olx or on the black market.
As an independent event without sponsors, Boom relies on its community to survive. We thank you for your unconditional support over the years.
All information about tickets can be read below. Also, make sure to carefully read our Ticket FAQ's as they contain lots of useful information!
With Love and Eternal Gratitude
See you at the Boomland!